Privacy Policy
Last Updated: 2026
This Privacy Policy explains how Blue Bell Plaice ("we," "us," "our," or "Company") collects, uses, and protects information on bluebellplaice.co.uk (the "Website"). Please read this policy carefully. By accessing and using the Website, you consent to our privacy practices.
Information We Collect
We collect the following types of information:
- Personal Information: Name, email address, and other details you voluntarily provide when contacting us or subscribing to our newsletter.
- Technical Data: IP address, browser type, device type, operating system, and referring website.
- Cookies: Information stored on your device to recognise you on repeat visits.
- Usage Data: Pages visited, time spent on the Website, clicks, and interactions with content.
How We Use Information
We use collected information for the following purposes:
- Analysing Website traffic and user behaviour through analytics tools.
- Tracking affiliate commissions and referrals to partner casinos.
- Improving Website functionality, user experience, and content quality.
- Responding to your enquiries and providing customer support.
- Complying with legal obligations and preventing fraudulent activity.
- Sending marketing communications (where you have opted in).
Cookie Policy
The Website uses the following types of cookies:
- Essential Cookies: Required for Website functionality and security.
- Analytics Cookies: Track visitor behaviour and Website performance.
- Affiliate Tracking Cookies: Monitor clicks and referrals to partner casinos.
- Marketing Cookies: Personalise content and advertising.
You can control cookies through your browser settings and opt out of non-essential cookies at any time. However, disabling essential cookies may affect Website functionality. For detailed instructions, visit your browser's help section.
Third-Party Links
The Website contains links to external casino and affiliate websites. We are not responsible for the privacy practices, content, or policies of third-party sites. We recommend reviewing their privacy policies before providing personal information or engaging in gambling activities. Third-party casinos and operators are independent entities responsible for their own data handling practices.
Your Rights
Under UK and EU data protection law (GDPR), you have the following rights:
- Right of Access: Request a copy of your personal data.
- Right to Rectification: Correct inaccurate or incomplete data.
- Right to Erasure: Request deletion of your data ("right to be forgotten").
- Right to Restrict Processing: Limit how we use your data.
- Right to Data Portability: Receive your data in a structured, portable format.
- Right to Object: Opt out of marketing communications and certain processing activities.
- Right to Lodge a Complaint: Contact the Information Commissioner's Office (ICO) if you believe we have violated your rights.
If you are a US resident, you may have additional rights under the California Consumer Privacy Act (CCPA) and similar state laws.
Data Retention
We retain personal information only for as long as necessary to fulfil the purposes outlined in this policy. Retention periods vary depending on the type of data and the legal basis for processing:
- Contact information: Retained until you request deletion or unsubscribe.
- Analytics and usage data: Typically retained for 24 months.
- Affiliate tracking data: Retained in accordance with affiliate programme requirements (usually 12-24 months).
- Legal and compliance records: Retained as required by law.
Contact Us
If you have questions about this Privacy Policy, wish to exercise your data rights, or have concerns about our data handling practices, please contact us at:
Email: [email protected]
We aim to respond to all data requests and enquiries within 30 days. For formal data subject access requests under GDPR, we will provide a response within the statutory 30-day period.
This Privacy Policy is effective as of 2026 and may be updated periodically. We recommend reviewing this page regularly for any changes. Continued use of the Website following modifications constitutes your acceptance of the updated Privacy Policy.